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    Just the facts..Azmira Cat Food vs. the competition

    Azmira pH ratings

    Urine output: pH 6.2-6.5

    Food anaylsis: pH 5.5-6.3

    FACTS ONLY: "Natural" & "Premium" vs. AWARD WINNING Azmira Holistic Animal Care > DRY CAT FOOD Comparisons              
         
    ITEM or INGREDIENT Azmira Classic Cat Innova Precise Lick Your Chops Nature's Recipe IAMS Eukanuba Nutro MAX Nutro Natural Petsmart Authority Solid Gold Katz-n-Flocken Wellness Felidae      
    Owner is PhD. Nutritionist YES NO NO NO NO NO NO NO NO NO NO NO NO All brands listed use  
    Ingredient Certification YES NO NO NO NO NO NO NO NO NO NO NO NO "natural" vitamin E preservative:      
    TRAINED Support Staff YES NO NO NO NO NO NO NO NO NO NO NO NO this is usually what "natural"  
    Fresh Barrier Packaging YES NO NO NO NO NO YES NO NO NO YES / NO YES NO actually means in the pet food  
    Apprx. COST per DAY $0.18 $0.35 $0.42 $0.49 $0.84 $0.39 $0.51 $0.53 $0.71 $0.59 $0.68 $0.77 $0.47 industry -- free of chemical  
    Daily Ration - 10 lb. cat 1/4 CUP 1/2 + cups 1/2 + cups 1/2 + cups 5/8 cup 2/3 cup 1/2 cup 1/2 cup 2/3 cup 2/3 cup 1 CUP 2/3 CUP 1/2 CUP preservatives! Used for marketing,  
    PROVEN pH % LISTED YES NO NO NO NO NO NO NO NO NO YES YES NO this term easily hides mediocre  
    First Ingredient Listed Chicken Turkey (combo) Meal Turkey Chicken Meal Poultry Meal Chicken BY-PRODUCT Meal - yuck! Chicken Chicken Chicken Meal Chicken Meal Chicken Meal Lamb Chicken Chicken Meal ingredients that can be used  
    Whole Meat (water weight) NONE ! 2 types NONE NONE NONE Chicken Chicken By-Product NONE NONE Chicken & Chicken Digest Lamb Chicken & Chicken Liver NONE for better profits ...      
    Crude Protein/Fat/Fiber 30/12/4 36/20/2.5 30/16/3 32/15/3.5 32.5/15/2 32/21/3 34/21/2.5 32/18/3 33/19/4 32/16/3 34/12/5 33/19/5 32/20/2.5 instead of real benefit.          
    k-Calories per cup 528 Couldn't answer us. Couldn't answer us. Couldn't answer us. Couldn't answer us. Couldn't answer us. Couldn't answer us. Couldn't answer us. Couldn't answer us. Couldn't answer us. Wouldn't answer Wouldn't answer Couldn't answer us. True in the majority of brands…    
    "Whole" Ground Grains Grade #1 NO NO Wheat NONE YES YES Wheat NO NO NO Oats NONE regardless of price point.        
    Fruits &/or Vegetables 3 TYPES 3 TYPES NONE NONE NONE NONE NONE NONE NONE NONE 2 TYPES 7 TYPES 2 TYPES This does not provide for      
    Proteinated Minerals 5 ! 4 NONE NONE NONE NONE NONE NONE NONE NONE 4 4 NONE proven value - Azmira does!      
    Probiotics / Digestives Not Needed YES NONE Rosemary (+preservative) YES NONE Rosemary (+preservative) NO YES NO NO YES YES        
    ANIMAL FAT SOURCE Chicken Chicken Chicken Chicken NONE *# Chicken Chicken Poultry Poultry "Animal" NONE *# NONE *# Chicken AZMIRA pH ratings  
    "Gimmicky" Ingredients NONE Sprouts, etc. Dried Cheese Low Magn. "Natural" "Real Ckn" Vital Health Nutrition (?) Lamb Meal "Natural" "Real Chicken" Amaranth Ethoxyquin Free (as we all have) Linoleic Acid (as most have) Urine output: pH 6.2 - 6.5      
    CHEAP FILLERS* NONE ! 2 TYPES 7 TYPES 6 TYPES 6 TYPES 6 TYPES 6 TYPES 6 TYPES 7 TYPES 4 TYPES 3 TYPES 1 TYPE 4 TYPES Food analysis: pH 5.5 - 6.3    
    di-Calcium Phosphate NEVER NO NO NO YES YES NO NO NO NO NO NO YES * Fillers can create pH imbalance      
    *Sugar &/or Salt NEVER NO YES NO YES YES YES YES NO NO NO NO NO Ask for FREE information about:        
    *Yeast/Whey (all kinds) NEVER NO YES YES YES YES YES YES YES NO NO NO 2 TYPES Symptom Reversal & Rehab        
    *Corn; Gluten; Ground NEVER NO 2 TYPES 2 TYPES NO YES GRITS ! YES YES YES NO NO NO Growth, Prevention & Care,      
    *Wheat; Ground, Flour NEVER NO YES NO NO NO NO YES NO NO NO NO NO Maintenance,Elder Pet Care        
    *Beet Pulp NEVER NO NO NO NO YES YES NO YES YES NO NO NO Azmira fuels a        
    *Tomato Pomace NEVER NO NO NO YES NO NO NO NO NO NO NO NO lifetime of        
    *Rice; Ground Rice, Bran NEVER YES YES 2 TYPES YES NO YES YES 3 TYPES YES 2 TYPES YES YES WELLNESS        
    **MISC. FILLERS NEVER Potatoes NO Rye Flour Chicken By-Product Meal Chicken By-Product Meal Chicken By-Products Oat "Fiber" Oat "Fiber" Chicken Liver (by-products) "Digest" Rice Bran Oil (by-product) NO NO 1-800-497-5665        
    * # - These brands DO NOT use animal-source (i.e. chicken) fat of any kind, DESPITE THE FACT that cats' metabolism REQUIRE A much higher fat content than dogs. This is important for your cat's wellness or recovery.        
    **MISC. FILLERS; can be listed as beneficial (i.e. potato) when it is mostly cheaper ingredients (old, moldy) used as a filler. Often creates other health issues (i.e. potato starch interferes with blood sugar stabilization).      
                 
    Azmira has won numerous awards including "BEST FOOD" from the consumer magazine WHOLE CAT JOURNAL. AZMIRA: Beyond Natural - Its Real Nutrition!  
         
           
    "Natural" & "Premium" vs. AWARD WINNING Azmira Holistic Animal Care > Explanation of Comparisons: FACTS !  
             
    These are only a sampling of brands Azmira Classic Cat Innova Precise Lick Your Chops Nature's Recipe IAMS Eukanuba Nutro MAX Nutro Natural Petsmart Authority Wellness Felidae Felidae Solid Gold Katz-n-Flocken        
        Please see other side for specific comparisons between these brands.  
    ITEM or INGREDIENT EXPLANATION of comparisons IMPORTANCE of results EACH INGREDIENT SHOULD PROVIDE A NUTRITIONAL BENEFIT  
    Owner is PhD. Nutritionist An award winning twenty-plus years pioneer in holistic pet food does not follow fads... only proven nutrition! NOT A MARKETING CAMPAIGN!    
    Ingredient Certification Actual third-party certification, rather than marketing materials, is the only guaranteed "proof" to you. Beware of misleading phrases; for instance "ground..." rather than "whole ground ..." grains.    
    TRAINED Support Staff Able to accurately answer specific product questions. Will not "sell" but rather educate you! This indicates the use of cheaper grain as filler; only the WHOLE ground grain contains all vital nutrients.      
    Fresh Barrier Packaging Protects fresh ingredients for best nutrient value. Your pet receives more nutrition, not rancid food. Another popular trick is to list whole meat first (i.e. chicken) to "imply" more meat is used when in fact it has    
    Apprx. COST per CUP Regardless of "bag" cost, amount "fed" is priced! Feeding more is hard on your pet and wastes money. up to 82% water weight - not dietary protein! Certainly it is cheaper to provide more protein through grain    
    Daily Ration - 10 lb. cat Amount actually required is based on food density. Provides more nutrients for the $ - due to less fillers. filler rather than the more expensive and higher quality meat found in dehydrated, concentrated    
    PROVEN pH % LISTED pH is considered a leading guage for the prevention of developing bladder and kidney problems. (range 5.5-6.7) animal source protein such as Azmira uses. Why would your manufacturer do this to your pets? FOR PROFITS!      
    First Ingredient Listed This indicates the heaviest of ingredients used. Is misleading with meat protein, when fillers are used. Marketing, rather than giving the 'supposed' nutrition you are paying for is more profitable    
    Whole Meat (water weight) Whole meat contains up to 82% water, not nutrition! This robs you financially and your pet nutritionally. but robs your pet of nutrients. Marketing formulas such as kidney, dental or weight-loss diets      
    Crude Protein/Fat/Fiber 30% protein/12% fat/3% fiber is optimal more/less can break down immune system, cellular tissue & promote toxicity. or specialty ingredients (glucosamine, botanicals) triggers product interest but cannot provide      
    k-Calories per cup Amount of "energy" available. Misleading as nutrients come from food, not calorie laden fillers. therapeutic levels needed to truly meet your pet's individual long term needs cost-effectively.      
    "Whole" Ground Grains Only the whole grain contains ALL available nutrients. "Ground" is misleading marketing: it's not "WHOLE" ground. Ask your pet food manufacturer to explain their nutritional philosophies    
    Fruits &/or Vegetables Provides most vital trace minerals for health. Can also provide nutrient rich fiber instead of empty fillers. & in-depth understanding of their formulas then call Azmira Holistic Animal Care and Nutrition.    
    Proteinated Minerals More potent and less toxic than chelates or others. Azmira always delivers higher quality nutrition! Find out why we are award-winning and internationally acclaimed.  
    Probiotics / Digestives These can not remain viable on or in kibble. Azmira does not need help with the digestibility of its kibble.                
    ANIMAL FAT SOURCE Animal Fat is often from rancid renderings and/or tallow. Very toxic to cats; creates many symptoms and conditions such as cancer. F.A.D.S. False Advice Delivers Sorrow!    
    "Gimmicky" Ingredients Can you identify the marketing gimmicks from the truth regarding real nutrition?                  
    CHEAP FILLERS* Often hidden in the label as "healthy, wholesome" ingredients but are actually only cheap fillers Knowledge plus Quality equals Success!    
    *Sugar &/or Salt Sugar and salt are mostly used as weight/filler. Salt creates kidney stress. Sugar disrupts digestion to mimic "energy." Many claim "quality ingredients" yet cannot prove it. Azmira can!    
    *Yeast/Whey (all kinds) Even nutritional yeast can burden the body. B - vitamins and trace minerals are best given in bioavailable supplements. Don't be fooled by slick marketing!    
    *Corn; Gluten; Ground Mostly used as filler and "energy," a cheaper feed grade is used rather than human grade. Can create sugar imbalance.  
    *Wheat; Ground, Flour Another cheap source of "protein" filler - can lead to joint inflammation, poor condition & skin allergies. Call for free information on natural pet care  
    *Beet Pulp ALWAYS had the "sugar removed" as it is a waste product from sugar extraction! Used as a very cheap filler. Dr. Newman's Holistic Animal Care LifeStyleJ  
    *Tomato Pomace Current gimmick (Lutein/eye health) this waste product from juice extraction has few nutrients left! Mostly a fiber filler. 1-800-497-5665    
    *Rice; Ground Rice, Bran The cheapest, most widely used fillers, "rice" disrupts the gluco balance which can cause diabetes.        
    MISC. FILLERS It amazes us the amount of ingredients used in pet food that are dirt cheap and/or unhealthy! Speak to this authorized dealer about Azmira's complete line of foods, treats, supplements    
    Cats are driven to eat by fresh kill in the wild, our domestic pets rely on smell to stimulate them. and supplies. Proven to stimulate specific outcomes through systematic applications    
    Old, rancid ingredients do more to turn cats off then the ingredients themselves. Azmira quickly reverses symptoms.    
    A word on "organic" diets: They contain mostly cheap, cast-off trim cuts. Same for fruit and veggies - organically grown rotten fruit is still rotten!                  
    It is simply too costly to use organic "healthy, whole muscle" cuts and fresh organic produce! So pets are feed the cast-offs. Call 1-520-886-1727 or 520-293-6639 and  
              Azmira's trained support staff will gladly provide in-depth answers.    
    Copyright 2003 Azmira. All rights reserved. INFORMATION WAS GATHERED SPRING 2002. Cost based on purchase price in Tucson, AZ, USA.  
    ACTUAL INGREDIENT LISTS, MARKETING MATERIALS AND CALLS TO COMPANYS' "CUSTOMER SUPPORT" WERE USED