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Let's Talk Pet Food


Let's Talk Dog Food

Q: How do I know if my pet food is harming my pet?

A: If your buying your your food at your local supermarket/mega pet store your buying pet food that most likely has harmful ingredients and lack of quality nutrition your pet needs.

Q: Isn't buying holistic pet food much more expensive than buying pet food at the grocery store?

A:People raise the argument that they can't afford to spend another 50 cents a meal on healthy dog food for their pet yet their bewildered when their pet is sick and they spend $1,000 in the emergency room in one day. Isn't it cheaper to keep your pet healthy? (Take the Dog Food Challenge)

Q: Are you saying my vet bills will be lower?

A: What people often find when they start on Azmira award winning pet food is that they were easily spending $100 to $500 the year before on vet care. After they start using Azmira, they find they are spending $60 a year and going to the vet once a year for their checkup. What their doing is helping the pets help themselves. The pet is helping to maintain its immune system and well-being. Even if an animal on the holistic animal care lifestyle comes in contact with poison or a virus, it is not going to get it again. The body is not going to be there in a weakened fashion so that the disease can take over. And if it does take over, they can respond much more quickly. They heal in a matter of days, even before you know the animal is sick. How much nutrition is really in your food?

Q: Why haven't I ever heard of Azmira Pet Food?

A: Unlike the huge pet companies like Alpo, Purina and Science Diet Azmira puts their money in their ingredients not the flashy marketing campaigns that trick the customer in thinking that their food is actually healthy.  Did you know that most of the money a company earns on its pet food goes into marketing? It doesn't go into the bag of food. There are literally pennies on the dollar of nutrition in the food. If you bought a four-pound bag of food for $4 in a grocery store, you would have to take into consideration the shipping and handling cost, the markup to the distributor and the retailer and the cost to market that product.  How much do you think is left in the bag that went into the ingredients?  Maybe 25 cents? I mean, how much nutrition is left in those ingredients?

It’s what's inside

Q: Ideally, what should be the first ingredient in pet food?

A: Your first ingredient  should always be  lamb meal, beef meal, chicken meal or fish meal. So check out your pet food! Some foods to definitely stay away from are meat byproduct and meal byproduct, this is something that you should be afraid of. Meat by-products are mystery meats sometimes consisting of those parts of an animal unfit for human consumption like intestines, noses, hooves, etc.

Q: What's the difference of chicken and chicken meal?

A: Many companies trick the public in thinking chicken is their first ingredient.  Since chicken meat is 70-75% water, companies can place chicken as their #1 ingredient due strictly by its weight. What they don't tell you is that once that chicken is cooked the meat drops in weight and ceases to be the #1 ingredient. So when you read their labels you should be looking at the number 2 and 3 ingredients as their main ingredient. And unfortunately those ingredients are an inferior source of protein which is the most essential ingredient for your pet.   The difference between meal and whole meat is the fact that you take three pounds of whole muscle meat and you dehydrate it down to one pound of meal. If it takes five pounds of muscle meat to be listed on the first part of the bag, Azmira's bag has 15 pounds of meat versus the competitor's five pounds of meat. That is a big difference bite for bite.

The Bottom Line

  • The top 4 to 5 ingredients consist of over 70% of the food content.
  • Make sure that the first ingredient is lamb, chicken or beef meal.
  • The money you spend for pet food sold at supermarkets/large pet stores goes toward marketing not the ingredients.
  • Feeding your pet healthy dog food will increase their lifespan and reduce your vet bills.